Problem
As 3D printing adoption increased, designers lacked an accessible, purpose built marketplace to sell digital 3D printable files. Existing platforms were either generic file repositories or poorly optimized for the needs of 3D creators, offering limited discovery, weak storefront customization, and little support for monetization. AstroPrint needed a dedicated marketplace that empowered designers to sell their work while giving users a trusted, curated place to discover high quality 3D printable designs.
Solution
3DaGoGo was created as a custom marketplace for 3D printable digital designs, enabling designers to set up their own storefronts and sell files directly to customers. The platform supported product discovery, designer profiles, storefront customization, and secure digital transactions, while integrating seamlessly with the broader AstroPrint ecosystem.
The marketplace was designed to balance creator flexibility with a consistent, user friendly buying experience. Buyers could easily browse, preview, and purchase designs, while designers gained tools to manage listings, pricing, and storefront branding. The platform was publicly launched at SXSW, positioning 3DaGoGo as a creator focused alternative within the growing 3D printing community.
My Role
I led the UI and UX design for 3DaGoGo, shaping the end to end marketplace experience for both buyers and creators. My responsibilities included interaction design, visual design, and front end development for the platform, ensuring a cohesive and intuitive experience across storefronts, product pages, and checkout flows.
In addition to product design, I supported the launch and growth of the marketplace through marketing and promotional efforts. I designed digital marketing assets and launch materials, collaborated on messaging and positioning, and helped prepare the platform for its debut at SXSW. This work ensured that 3DaGoGo not only functioned as a marketplace, but also communicated its value clearly to both designers and customers from day one.
